Saadiyat Beach Club Rebrand Party - Saadiyat Island, Abu Dhabi
|The outside entrance|
Saadiyat Beach Club is like nothing else in the city. The palm tree lined driveway as you approach it already tells you that you're at a special venue. This continues as you meet the staff who welcome you. For those who have been to the old Monte Carlo Beach Club and liked it need not fret - it has just been rebranded and some tweeks here and there have been made. Significantly, it is now managed by TDIC, the giant arm that oversees such visionary restaurants as Koi and BOA. I have tried both restaurants and have had first experience at how TDIC selects its staff. This is already evident tonight.
|The early invitees before the lawn area filled out.|
|Quality NV Champagne|
|Locally farmed caviar|
|Part of the entertainment for the night.|
Around 10pm the music takes another turn as tunes are spun by ROM1 (Nikki Beach St Tropez Official Resident DJ), maDJam, MR MR (Audio Tonic) and Simon B (Radio 1) to welcome the public. Lively, dynamic and bumping!
As the evening continued and I hopped into my ride for the night, I for one was pleased with the rebranding. I think as glamorous as the Monte Carlo Beach Club was, there is something real about Saadiyat - it is grounded in Abu Dhabi. It is a brand in its own right, and a brand that will grow. Already it is associated with fine hotels and of course will be the cultural heart not just of the UAE, but also the Middle East when The Sheikh Zayed Museum, Louvre and Guggenheim open their doors. What Saadiyat Beach Club does is bring beauty, luxury and a youthful fun element to the island, with a local flavour. I respect a brand that keeps that connection to what is local, what is Abu Dhabi, and the relaunched Saadiyat Beach Club will be integral to the high life on the island.
Saadiyat Beach Club,
Saadiyat Island, Abu Dhabi.
Featuring 3 restaurants